As Associate Creative Director, I brought the Made Modern brands to life across all customer touchpoints, including overseeing Graphic Design, Copywriting, Photo, Video, and Crafting for all marketing and e-commerce channels. Also, collaborate closely with marketing, product development, and merchandising to continue defining and evolving the Kid Made Modern and Handmade Modern brands.
Kid Made Modern and Handmade Modern packaging evolved during my tenure – introducing the KMM rainbow logo to packaging and developing the HMM packaging for the new launch. Besides the brand packaging, I developed the art direction for all photography. On-package photography by Jen Marx Photography
Holiday versions of the brand packaging.
In addition, I was responsible for the lifestyle photography of both brands, Kid Made Modern and Handmade Modern. All lifestyle photography by Heather Talbert Photography.
Landing pages for Kid Made Modern and Handmade Modern on the Made Modern website. I developed the Made Modern branding with my team and the website structure to house both brands.
Highlighting the Kid Made Modern social media and email campaigns.